Lilly Allen case study

 

Lily Rose Beatrice Cooper better known by her birth name Lily Allen, now professionally known as Lily Rose Cooper, is an English recording artist, actress and fashion designer.

 She is the daughter of actor and musician Keith Allen and film producer Alison Owen. In her teenage years, her musical tastes evolved from glam rock to alternative. Allen abandoned school and concentrated on improving her performing and compositional skills. Afterwards, she created several demo songs and, near the end of 2005, she created a profile on MySpace where she made some of her recordings public.
A contract was signed with the label Regal Recordings, as the views on MySpace rose to tens of thousands. In 2006, she began to work on completing what would be her first studio album and its first mainstream single "Smile" reached the top position on the UK Singles Chart in July 2006. Her debut record, Alright, Still, was well received on the international market, selling over 2.6 million copies and brought Allen a nomination at the Grammy Awards, BRIT Awards and MTV Video Music Awards. She then began hosting her own talk-show, Lily Allen and Friends, on BBC Three.
Out of school and with no money in pocket she had to do something so she moved to Ibiza where her life changed after she met George Lamb, an influential A&R man and the former manager of Audio Bullys who became his manager.
In 2005 she signed a contract with Regal Records, a division of Parlophone/EMI but she met the real success after she uploaded three of the tunes to her MySpace page. The result was nothing short of astounding as she soon had 1.5 million people streaming her tracks while an additional 30,000 registered as friends.